El Pecado Tequila
El Pecado Reposado Tequila is a vibrant expression of 100% blue agave, nurtured under the Mexican sun in Jalisco. By employing a careful, short finishing process, we highlight the bold essence of the agave while infusing just a hint of nuanced depth. The result is a reposado tequila that remains fiercely authentic, balancing bright, natural flavors with a smooth character that reflects the heritage and innovation at the heart of El Pecado.
Our Story
In the heart of Jalisco, where rugged landscapes meet endless blue skies, our journey began with a passion for authenticity and innovation. El Pecado Tequilas were born from a commitment to honor our heritage while embracing modern techniques. Every bottle tells a story of patience, passion, and the rich legacy of our people.
Our tequila is crafted from 100% blue agave, nurtured under the warm Mexican sun and carefully harvested at peak maturity. We gently cook the agave to unlock its natural sweetness and complex flavors, then use a precise fermentation process designed to capture the true essence of the land.
After careful processing and refined distillation, our spirit is given a gentle finishing that preserves its bold agave character while developing subtle nuances. The result is a reposado tequila that is both fiercely authentic and exquisitely smooth—a true celebration of flavor and tradition.
At El Pecado, we are more than just a tequila. We are a tribute to the spirit of Jalisco—a harmonious blend of heritage and modern craftsmanship. Join us as we raise our glasses to a legacy of passion, art, and the undeniable allure of tequila done right.
Harvesting
Traditional Harvesting Methods
In the early hours of dawn, when the sky blushes with the first light of day, the agave fields of Jalisco awaken with a quiet, timeless ritual. The harvest begins—a sacred tradition passed down through generations. Under the vast, clear skies, seasoned hands move with gentle precision among the towering blue agave plants, each one a living testament to nature’s patience and the land’s nurturing embrace.
Every harvested agave is more than just a plant—it’s the embodiment of years of care, maturing slowly under the relentless Mexican sun. With each measured cut, the skilled agaveros honor the centuries-old techniques that have defined this craft. Their weathered tools, steeped in history, carefully liberate the piñas from the earth, preserving the delicate balance of sugars and flavors that will soon transform into the heart and soul of El Pecado Tequilas.
Once gathered, these prized agave hearts are transported to the distillery, where the journey of transformation continues. Here, the agave is slowly cooked in ancient stone ovens, a process that unlocks its natural sweetness and deep, caramelized notes. It is during these early moments of the harvest that the true magic of our tequila is set into motion—a magic borne of dedication, reverence for tradition, and an unwavering connection to the land. After careful fermentation and distillation, each batch of El Pecado Tequila is meticulously bottled at Aris Corp—California’s Most Awarded Bottling Facility—where precision and quality converge. In every sip, you taste the legacy of that first light, the passion of the harvest, and the spirit of Jalisco captured in time.
Agave Plant
In the sunlit fields of Jalisco, the agave plant stands as nature’s marvel. Its thick, spiky leaves encase a heart rich in sugars, patiently maturing under the Mexican sun. Hand-tended by skilled agaveros, each plant embodies resilience and the promise of tequila steeped in enduring tradition.
Our City
In the town of Tequila, Jalisco, tradition and spirit-making thrive amid vast agave fields and historic distilleries. Generations of master agaveros have perfected every step, from harvest to distillation, crafting a tequila that tells a story of patience, passion, and enduring Mexican heritage.
The Fields
In our expansive agave fields of Jalisco, endless rows of vibrant blue agave create a living tapestry under a brilliant sky. Meticulously tended by dedicated agaveros, each field nurtures the natural sugars essential for our tequila. These fertile grounds capture the very essence of tradition, resilience, and heritage.
Our Different Tequila Flavors
El Pecado Blanco offers a bright, fruity, and floral aroma, followed by a smooth, peppery flavor and a clean, medium-length finish—ideal for sipping neat, on the rocks, or in cocktails. El Pecado Reposado delivers a harmonious blend of oak and agave, with notes of vanilla and caramel on the nose, a silky butterscotch taste, and a warm, medium-to-long finish—perfect for sipping or elevating premium cocktails. Finally, El Pecado Añejo, aged to perfection, presents aromas of dried fruit and caramel, a smooth dark chocolate flavor, and a long, velvety finish with lingering oak—best enjoyed neat or on the rocks.
El Pecado Blanco: The Original Sin
Unaged and crystal clear, this tequila captures the essence of freshly harvested agave. Its vibrant notes of citrus and subtle sweetness make it perfect for sipping neat or elevating your favorite cocktails.
El Pecado Añejo: The Indulgence
Matured to perfection, our Añejo boasts a rich complexity with deep amber hues. The extended aging process imparts robust flavors of toasted oak, dark chocolate, and a whisper of spice, culminating in a luxurious finish that invites slow, contemplative enjoyment.
El Pecado Reposado: The Temptation
Aged to achieve a rich, golden hue, our Reposado balances bright agave flavors with gentle hints of vanilla and spice. This harmonious blend delivers a smooth and nuanced tasting experience, ideal for those seeking a touch of indulgence.
Tequila Mexico
Tequila is a charming town nestled in the heart of Jalisco, Mexico, renowned as the birthplace of one of the world’s most beloved spirits. The town’s name is synonymous with the rich heritage of tequila production, and its landscape is a living testament to centuries of tradition.
- Harvesting
- Crushing
- Fermentation
- Clarification
- Aging and Bottling
Harvesting
In the early morning light, skilled agaveros head into the expansive blue agave fields of Jalisco to select the ripest, most mature plants. Using traditional tools and methods, they carefully cut the piñas—the heart of the agave—ensuring each plant is harvested with precision and respect for centuries-old practices. This crucial first step lays the foundation for the tequila’s unique flavor and character.
Crushing
Once harvested, the agave piñas are transported to the distillery, where they are slow-cooked in traditional stone ovens to soften their fibrous structure and enhance their natural sweetness. After cooking, the agave is crushed—either by a traditional tahona or modern roller mill—to extract the fermentable juices. This process efficiently breaks down the plant fibers, releasing the sugars that will later fuel fermentation.
Fermentation
The extracted agave juice is then transferred to large wooden vats where it meets natural, wild yeasts native to the region. Over several days, these yeasts convert the sugars into alcohol, imbuing the liquid with complex flavors that capture the essence of the agave. This natural fermentation process is key to developing the tequila’s distinct profile, balancing both freshness and depth.
Clarification
After fermentation, the resulting mash is clarified to remove any solids and impurities that could affect the final spirit. Techniques such as settling and gentle filtration are employed to separate the pure liquid from the leftover agave fibers and sediment. This careful clarification ensures that only the clean, vibrant essence of the agave proceeds to the next stage, setting the stage for a smooth distillation.
Aging & Precision Bottling
Following distillation, El Pecado Reposado Tequila rests in American oak barrels for about eight to nine weeks, drawing in subtle oak nuances while preserving its vibrant agave essence. Once perfectly matured, each batch is transferred to Aris Corp—California’s Most Awarded Bottling Facility—where precision and quality have been paramount since 2015. Known for its state-of-the-art facilities and unwavering commitment to excellence, Aris Corp specializes in bottling premium spirits, including El Pecado Tequila. Here, an ergonomic grip ensures comfort and ease for bartenders, while a streamlined shape allows for quick, efficient service. This premium presentation completes the experience, reflecting the dedication poured into every sip.
EL PECADO
TEQUILA
Experience
Experience the authentic taste of our tequila. With every sip, discover a vibrant blend of bold agave, hints of caramel, and subtle oak and spice. Our tequila captures the passion of Jalisco, offering a dynamic profile that’s both crisp and richly nuanced. We invite you to try our tequila—whether neat or in a cocktail—and let its diverse flavors elevate your experience to a true celebration of tradition and craftsmanship.
Taste the Sin of Luxury
El Pecado Reposado Tequila, marketed as Lunazul® Tequila, is proudly produced in Bardstown, KY. With a robust 40% alcohol by volume, this spirit embodies our commitment to quality and tradition, delivering a refined tequila experience. ©2025